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True Texas BBQ

True Texas BBQ True Texas BBQ is a barbecue restaurant located on Ih-35 North, known for its authentic slow-smoked meats and bold flavors. Their menu includes barbecue sandwiches, meat plates, party packs, and True Texas wings with a choice of 7 sauces and rubs ranging from mild to spicy. Stop by True Texas BBQ to satisfy your cravings for true Texas flavor.

Recent social media posts

06/01/2026

Whose dream job is this? 🪵

05/30/2026

What’s your order? 👇

05/29/2026

50 deep and still smokin’💨 Thank you to Euless for making our 50th grand opening our GRANDEST yet!

05/26/2026

Almost as satisfying as eating an El Jefe for dinner tonight 😉

05/24/2026

This is how you ace a grad party 💯

05/22/2026

Nacho typical nachos 🥩

05/20/2026

Say hello to NEW Biscoff Pudding 😍

05/18/2026

Hungry? 😉

05/16/2026

Good choice 🎓

Now, buy a $50 gift card and get a $10 bonus. Or buy a $100 gift card and get $20.

That’s darn good BaaaBQ 🐑
05/14/2026

That’s darn good BaaaBQ 🐑

05/12/2026

AND get a little something on the side for yourself. Now, buy a $100 gift card, get a $20 bonus. Buy $50, get $10. Or buy $25, get $5.

Offer available in-restaurant only.

So close you can smell the smoke 💨
05/11/2026

So close you can smell the smoke 💨

05/09/2026

So many responsibilities 😋

05/08/2026

How to trim a brisket 👇

1. Remove the Hard Fat (Bottom Side): Flip the brisket fat-side down. Locate the large, hard, "moon-shaped" piece of fat between the point and flat muscles and carve it out.
2. Remove the "Mohawk": Flip the brisket to the fat-cap side (top). Trim off the hard, thick ridge of fat and meat—often called the "mohawk"—running along the edge of the flat.
3. Trim the Fat Cap: Trim the main fat cap down to a consistent ¼ inch thick. Remove any thick, hard chunks, but keep a layer for moisture.
4. Shape and Square: Trim away any thin, dangling, or discolored meat edges. Round off sharp corners to prevent them from burning, creating a smooth, aerodynamic shape for better smoke circulation.

05/07/2026

The key to perfect brisket on Mother’s Day? True Texas BBQ and letting mom rest a few hours.

05/04/2026

You’ve been warned. Our Pit-Smoked Lamb Pita is ONLY available through 6/23. Don’t miss out.

05/02/2026

ALWAYS ready for Loaded Cornbread.
📸: @ yashiralee__

Everything on the menu hallelujah 🙌
05/01/2026

Everything on the menu hallelujah 🙌

04/28/2026

Hey, some people prefer hand-breaded, made to order, deliciously juicy chicken tenders. Who are we to judge.

04/27/2026

iykyk 🧀🥩

04/26/2026

A True Texas BBQ + H-E-B run is plenty of activity for one weekend.

04/24/2026

Life Lesson: Don’t say you don’t like it before you’ve tried it slow-smoked at True Texas BBQ 🐑

04/22/2026

Your certified Pitmaster is making it happen every day 💪

04/21/2026

You heard the boss. Our slow-smoked turkey is 🔥

Dino ribs. Every Friday—while supplies last 🦖🍖
04/17/2026

Dino ribs. Every Friday—while supplies last 🦖🍖

Address

2965 IH-35 North
New Braunfels, TX
78130

To get to the barbecue restaurant on IH-35 North in New Braunfels, here are the directions:

By Public Transport:
1. Take the bus towards IH-35 North
2. Get off at the stop near the intersection of IH-35 North and Rueckle Road
3. Walk east on Rueckle Road for about 10 minutes until you see the restaurant

By Car:
1. Drive north on IH-35 until you reach exit 189 towards FM 306/New Braunfels
2. Turn right onto FM 306 and continue for about half a mile
3. Turn left onto N Interstate 35 Frontage Rd and continue for another half mile until you see the restaurant on your right.

Parking options: There is a parking lot available outside the restaurant where you can park your car.

Telephone

+18303125700

Website

Alerts

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What people say

Barbecue restaurants are known for their mouth-watering meats that are slow-cooked to perfection, resulting in a smoky and savory flavor. True Texas BBQ, located on Ih-35 North in New Braunfels, is no exception to this rule. Their St. Louis Smoked Ribs are a must-try for any barbecue enthusiast. Slow-smoked for 14 hours by expert pitmasters, these ribs are fall-off-the-bone tender and bursting with incredible BBQ flavor.

But True Texas BBQ isn't just about the meat - they also offer a full bar at their Lake Austin location, where you can enjoy a drink on the patio while grocery shopping. And if you're looking for a deal, their new Happy Hour offers $1 off Draft Beers and Feature Cocktails every Monday and Wednesday through Friday from 4 - 6 PM.

For those who love a good snack, True Texas BBQ's BBQ Brisket Nachos are not to be missed. And if you sign up for their exclusive deal by texting TXBBQ to 23370, you can get $1 off these delicious nachos.

But perhaps the most unique item on True Texas BBQ's menu is their Jalapeño Turkey Bagel Sandwich. Made with a jalapeño-cheddar bagel from Boss Bagels and zesty raspberry jam, this sandwich is the perfect combination of spice and sweetness.

Overall, True Texas BBQ offers an authentic barbecue experience that will leave your taste buds satisfied. With expertly smoked meats and unique menu items like the Jalapeño Turkey Bagel Sandwich, it's no wonder why this restaurant has become a favorite among locals and visitors alike.

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