Recent social media posts
04/26/2026
Happy Sunday y’all!
Swing by today before 4PM for your InCup fix, it’s our last day open before a little break!
We’ll be back on May 13th ✨
taking some time to be with family, celebrate Brandon’s birthday 🎉 and recharge a bit.
Come hang, grab your açaí, coffee, and the best Brazilian eats!
See you soon! ✌️
📍HEB Plus Parking Lot, 2965 S I-35 South Frontage Rd, New Braunfels, TX 78130
03/21/2026
✨ 8 years… and it’s all because of YOU. ✨
INCUP was never built alone. It’s been carried by the hands of family, lifted by friends, shaped by every person who has worked with us, and supported day after day by our incredible clients.
We’re a small, family business, built from the ground up right here in Texas by Brandon 🇺🇸 and Bia 🇧🇷. Different roots, one vision… just real people putting their heart into it every single day.
There were hard days, long nights, and LOTS of moments we didn’t know if it would work… but with your support, it always did.
A special thank you to everyone in Brazil and Texas who has supported INCUP from day one. Your love and belief in us has meant everything.
We are deeply grateful for every cup, every order, every conversation, every smile. You didn’t just support a business, you helped build something real.
Thank you for being part of our story. We truly wouldn’t be here without you. 💛
“We’ll plant a seed and watch it grow” – Eterno Pai ✨ Wandão
03/01/2026
Coffee. Açaí. Eats.
Your must-stop this Sunday. Open until 4pm ✌️
📍 HEB Plus parking lot: 2965 N Interstate 35 Frontage Rd, New Braunfels, TX 78130
01/27/2026
We started in 2018 bringing authentic Brazilian eats to our community…now we’re taking it further.
INCUP is officially offering our authentic açaí bowls WHOLESALE!
Same bold flavor. Same thick texture. No shortcuts.
If you want INCUP açaí at your bar, café, gym, or shop — this is your sign.
We are opening a limited number of wholesale partnerships as we expand.
Think INCUP would be a great fit for your business? Let’s connect. ✌️
12/14/2025
Cold outside, hot coffee, fresh churros.
Pull up to InCup — open until 4pm!
📍HEB Plus Parking Lot, 2965 S I-35 South Frontage Rd, New Braunfels, TX 78130
11/26/2025
Looking for a last-minute dessert?
Order InCup Churros for your Thanksgiving celebration.
Message us to reserve!
09/04/2025
Stop by InCup today! ✌️
📍 HEB Plus Parking Lot, 2965 S I-35 South Frontage Rd, New Braunfels, TX 78130
Thursday & Friday 10-1
Saturday & Sunday 10-4
08/31/2025
06/17/2025
Frozen delivery is back — and we’re adding our authentic açaí in pints to the frozen menu.
Now you can stock your freezer with everything you love: coxinhas, churros, and the best açaí around — ready whenever you are.
We’re accepting orders until Saturday, June 21.
Delivery day is Sunday, June 29.
Available in New Braunfels, San Antonio, Austin, and surrounding areas.
DM us to order and get the details. Now’s the time to fill your freezer. ✌️
05/24/2025
It’s officially Açaí season at InCup!
(Well... it’s always açaí season for us 😄)
Here, we serve real Brazilian açaí — thick, smooth, and made with 100% pure açaí sorbet.
No apple juice. No fruit blends. No shortcuts. Just like we enjoy it back home.
It means if you’ve tried it, you know. ✌️
Lots of places call anything purple (sometimes not even purple 😅) “açaí,” but there’s a big difference between a smoothie bowl and the real thing.
We’re here to serve the authentic taste — and the culture behind it. 🇧🇷
Stop by this Saturday and Sunday from 10-4 for refreshing Açaí Cups and other amazing Brazilian Eats!
📍2965 I 35 N Frontage Rd, New Braunfels, TX 78130
05/17/2025
Sip it. Scoop it. Snack it.
From creamy açaí to crispy coxinha and smooth Brazilian coffee —
It’s all happening at InCup.
We’re open 10–4 today & tomorrow.
Come vibe with us! ✌️
📍2965 I 35 N Frontage Rd, New Braunfels, TX 78130
Address
2965 N Interstate 35 Frontage Rd
New Braunfels, TX
78130
Directions to the snack van and coffee shop and Brazilian restaurant and food truck located on N Interstate 35 in New Braunfels:
By public transport: Take the bus to the closest station located near N Interstate 35. From there, walk towards N Interstate 35 until you reach the snack van, coffee shop, and Brazilian restaurant.
By car: Head north on I-35 towards New Braunfels. Take exit [number] for [street name] and turn left onto [street name]. Continue straight until you reach N Interstate 35. Look for parking options nearby or utilize the parking lot of the establishments if available.
Opening Hours
| Wednesday |
10am - 4pm |
| Thursday |
10am - 4pm |
| Friday |
10am - 4pm |
| Saturday |
10am - 4pm |
| Sunday |
10am - 4pm |
Alerts
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What people say
InCup is a hidden gem located in New Braunfels, Texas. This coffee shop and Brazilian restaurant offers a unique experience that you won't find anywhere else. What sets InCup apart from other eateries is their food truck concept. Thanks to their mobile kitchen, they are able to be wherever and whenever they want, making it easy for customers to catch them while they can.
Their menu boasts a variety of Brazilian street eats that will tantalize your taste buds. From savory empanadas to sweet churros, there's something for everyone at InCup. And let's not forget about their coffee! Their expertly crafted brews are the perfect complement to any meal or snack.
If you're looking for a new dining experience, make sure to check out InCup at HEB Plus! in New Braunfels on Wednesdays through Sundays. You won't be disappointed by the delicious food and friendly service that this establishment has to offer. Don't forget to follow them on Instagram for weekly schedule updates and mouth-watering food photos!
